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Coffee Soap

Wakey Wakey coffee soap I makey!Once again the Twitter people have spoken and they want coffee soap.  Last year it was Bacon Soap born on Twitter so I guess this year it will be Coffee Soap....

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Back Friday Thru Cyber Monday

For the first time ever SweetSoaps is doing buy one get one free on all retail products on our website http://www.sweetsoaps.com/This sale starts Black Friday and ends Cyber Monday at midnight.

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SweetSoaps on Fox News

I know you love bacon and once again so does the media.  I was lucky enough to be in the right place at the right time for the Foxnews.com Gourmet Foodie Gift Guide for holiday 2010.  Take a look, I am...

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Why Did Problogger Call me Wacky?

http://bit.ly/hXtwEUClick the link above to read about Problogger's rave reviews of our Santa's Coal Soap.  Calling me wacky is music to my ears, especially coming from a respectable source.

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Negotiating Like a Badass

Everyday you are negotiating whether you realize it or not.  You negotiate with your family, your friends, and your collegues. It is a skill that combines logic and emotions.  The way that you feel in...

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Vision Boards

There are many ways to set goals personally and professionally. I recently started creating vision boards as a daily reminder of what I need to achieve. These can be filled with images or just written...

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Business in a Bubble

I  know you are thinking this post is about a soap bubble but it's not at all.  The bubble I am talking about is the imaginary one.  Think of yourself standing inside a giant bubble, arms and legs...

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A Fifteen Year Overnight Success

In 1998, I was a stay at home mom with one daughter reinventing the soap wheel while catapulting my products internationally.  The Internet was exploding and I was fascinated by it as a tool for...

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Ellen Cagnassola's Bio

Ellen Cagnassola, owner of www.sweetsoaps.com, creates unique soap and candles for the craft and gift industry.  Ellen designs product and packaging for mid sized and large companies in the US and...

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Sweet Soaps and Horizon Group USA Partnership Press Release

                                          Small Business Doing Big BusinessFanwood, NJ, September 12, 2011-  Keeping children entertained and inspired will be easier for parents this November.  Sweet...

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Santa's KISS

Santa’s K.I.S.S. = Keep It Simple with Soap Fanwood, NJ, Oct 10, 2011- Keeping Santa alive in children’s hearts and minds just got a little easier for parents this holiday season. SweetSoap’s, Santa’s...

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Brands Conference in NYC

This is my speech from www.brandsconf.com Nov 9, 2011.  Thanks again for inviting me to speak Jeff Pulver!  As always Jeff's conferences are very uplifting and pushing us to innovate.  The Brands...

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Article 12

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My Secret Personal Business

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My Secret Personal Business

I have been choking the Internet for 15 years now marketing my business.  I have gotten very good at promoting and marketing online.  Nothing solidifies that more than what happened to me this week.  I...

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Sweet PR Lesson One

When I started Sweet Soaps 15 years ago I had no idea how to get PR or where to even find it.  As a start up with no funding I knew I was going to have to boot strap this part of the business and learn...

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Newspapers are NOT DEAD! PR Lesson 2

We have all witnessed the changes in media, especially print. Times are changing and this is why we need to change too.  I am going to be blogging a series of free resources to help you find new...

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Live Twitter Birth

Today marks the first ever live cow birth on Twitter. A day of social media firsts for Sweet Soaps, a small handcrafting soap company based in New Jersey. Cagnassola, owner of Sweet Soaps tearfully...

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10 Easy Steps to Product Development

10 Easy Steps to Product Development1.       Identify NicheYou can have a million ideas but if thereisn’t a niche, it will never fly.  Itrequires research and insightful observation. The Internet is...

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Article 5

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